» WHAT WE DO

What can we do for you?

Develop a marketing communication strategy

market analysis, user behavior, media landscape
develop consumer insight and build consumer journey models
design and implementation of communication strategie using primarily digital media (preferably measured and optimized)
execution of the communication strategy through the implementation of tactical advertising plan (advertising campaigns, reporting its results and continuous optimization of effects)

Improve sales process and conversion rates

audit websites for UX
optimize conversion, consistency with SEO algorithms
analysis of user traffic
on web pages (analysis of traffic quality, reasons for non-conversion, causes of abandonment of LPs or forms)
Click map
and heatmap analysis based on traffic source
Optimize the appearance
layout, and content of forms for conversion
Optimizing layout
and appearance of web pages (mainly LP) for conversion
testing
alternative scenarios LP A / B / X tests
Dynamic testing
of alternative advertising formats, advertising content, shape, appearance, and copy formats for improved conversion

telemetry
inbound and outbound analytics integrated with online and off line sources
detailed measurement
of all ad server advertising activity
detailed reporting
of advertising activities (all online channels)
access live campaign results
via dedicated dashboard – eg Datafy.pro, Tableu
integration of advertising systems
with CRM and the client’s website
Encoding pages
with scripting metrics
Implementing and managing Google technologies
(Google Analytics, Google Tag Manager, DoubleClick Campaign Manager)
implementation of dedicated DMP
platforms integrated with customer resources (eg CRM)

Carry out an audit of existing marketing activities and media investments

analysis of the existing customer onsite data ecosystem (whether marketing technologies are properly implemented or provide correct data, whether the data is not lost in the collection and reporting process, or whether the customer data is adequately protected against misuse by 3rd party technology vendors)
auditing marketing activities of suppliers (eg media agencies, interactive agencies) in terms of effectiveness and selection of marketing channels, applied technologies, methods, and accuracy of reporting of results, purchase costs of advertising space
consulting on choosing the right technology platform for the client’s capabilities (ad server selection, onsite data analysis platform, programmatic platform, etc.)

Increase traffic and sales on your website

– selection, optimization of media vendors in terms of customer objectives
– negotiating terms of purchase and reservation of advertising space on behalf of the client
– purchasing, monitoring, reporting, and optimization of advertising activities

use of all available (Polish and international) suppliers and advertising channels including:

+ Search marketing (PPC, SEO)
+ Display, rich media and video (RTB programmatic, advertising networks, horizontal portals, contextual services, blogs, USG platforms – Youtube, Facebook, etc.)
+Affiliate programs, lead generation (CPC, CPL, CPA, CPS), program design, incentive systems, publisher and affiliate management, anti-fraud protection, long tail vendor billing, cold-call marketing, call center
+ Personalized video and video mailing (vintom.com)
+ Social media (social performance cost-per-fan, cost-per-engagement, Facebook, Instagram, Twitter, LinkedIn, NK, others)
+ Mobile (advertising on mobile services and applications, mobile app promotion, cost-per-download)
+ Remarketing display + video + email + social (design and implementation of detailed remarketing strategies, user segmentation, individual remarketing plans)
+ Automation (design and implementation of marketing automation strategies for new and registered users)
+ E-mail marketing – advertising in the current database on the market, creating new mailing databases, database registration, management, segmentation, cleaning outdated records

Design and build website, landing page, creatives

designing, producing ad units like banners, emails, video, including communication idea and copywriting
designing, creating, hosting, domaining websites, product landing pages or landing page for actions (lead capture, subscriptions, registration, online sales)
software development services dedicated to building web applications (a wide range of IT)

contact

Performance Labs Sp. z o.o.

PGE National Stadium, Business Link Poland, Gate K4, 1st floor

Al. Ks. J. Poniatowskiego 1

03-901 Warsaw, Poland

tel.: +48 22 102 17 09

email: contact (at) performancelabs.pl

What can we do for you?

Develop a marketing communication strategy

Improve sales process and conversion rates

audit websites for UX

analysis of user traffic

Click map

Optimize the appearance

Optimizing layout

testing

Dynamic testing

telemetry

detailed measurement

detailed reporting

access live campaign results

integration of advertising systems

Encoding pages

Implementing and managing Google technologies

implementation of dedicated DMP

Carry out an audit of existing marketing activities and media investments

Increase traffic and sales on your website

use of all available (Polish and international) suppliers and advertising channels including:

Design and build website, landing page, creatives

contact

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