Affiliate networks

Working directly with publishers/affiliates requires a lot of work and systematic communication. Marketing agencies usually have trusted, experienced affiliates with whom they have worked on many successful projects, so they are able to select for the client such companies that will bring the best results in their industry, additionally receiving preferential rates.

Such co-operation can bring maximum effects when we feel that our existing channels have exhausted their possibilities, or we have difficulties in reaching our target group. Publishers, who often have communities gathered around their specialist activities and portals, can direct our ads to a precisely defined target group.

Within the framework of activities with affiliate networks, ad impressions take place through the activities of publishers - they are responsible for generating campaign results within the pre-established channels they have at their disposal, while maintaining a pre-planned settlement model and goals.

Affiliate activities require proper communication between the company and the publishers - a key factor in such cooperation is the systematic verification of the results provided by the affiliate. This allows the selected publisher to optimise and change the acquisition and emission channels so that the result of the cooperation is as good as possible.