The use of this solution also provides an advantage in the case of excessive use of "adblocks" in web browsers, which in many cases block the communication of the browser with the google analytics collector. The advantage lies in the transmission of an uninterrupted data stream to google analytics in the event of an attempt to block the sending of data on the client side. Thus, it ensures full consistency and integrity of the collected data, especially when it comes to events such as leads, orders, transactions and undefined conversions crucial for the business in which google analytics is used.
The advantage of having consistent and integral data is primarily a business advantage, which translates into decisions related to the distribution of funds for marketing and whether these funds are spent correctly and bring maximum return on investment, or whether due to incorrect data these decisions are distorted and the return is then incomplete, because spending is not distributed correctly.
What tools do we use?