Google Ads (formerly Google Adwords) is Google's advertising system that allows you to display sponsored links in the search results of the Google search engine.
Google campaigns are the fastest way for your company or product to reach a wide range of potential customers.
We create effective search engine campaigns tailored to your business goals (sales campaigns, lead generation, branding campaigns) and we optimise them on an ongoing basis to make sure that every penny you invest is used effectively.
Google Display Network
The Google Display Network, or GDN for short, is an advertising network of around 2 million websites. Using GDN campaigns, you can broadcast advertisements in graphic, text and video form.
GDN campaigns may be targeted by: subject matter, interests, specific age groups, specific locations and specific sites on the Internet. By defining your audience, we can help you to target your message to specific users on the Internet.
If your goal is to increase recognition, generate reach, create a web presence or promote a new product or service that you are about to launch, then the Google Advertising Network is up to the task.
Video campaign ads are displayed on the YouTube platform. It is an easy way to increase brand awareness, inform about a new product, promotion or engage users to be more active on your YouTube channel.
How do video campaigns work and how can you use them in your business?
To get a good idea of the possibilities this format offers you, imagine yourself for a moment as the owner of a newly opened women's handbag boutique.
A video campaign will allow you to reach visitors of fashion-related websites, such as fashion blogs. It also allows you to reach people who watch YouTube videos on topics related to your business.
If you own an extensive website with a wide range of products, a DSA campaign, (i.e. dynamic search ads), is the right type for you.
How does this type of campaign work?
When someone searches Google for keywords closely related to products and phrases that are often used on your website, Google Ads will use these product names or phrases to select a landing page on your website and generate a relevant, appropriately related headline ad that matches the products or services being searched for.
Dynamic Search Ads will also allow you to increase traffic to your website by discovering new keywords that potential customers use to find specific products or services (we can't always add all the keyword combinations manually, the search terms report shows us how users search for products and allows us to use this knowledge for other campaigns).
If you want to connect with people who have previously visited your website or interacted with your mobile application, remarketing is the right type of campaign.
Depending on the campaign objectives, there are several types of remarketing:
- Standard remarketing, which allows you to show ads to people who have previously visited your website; dynamic remarketing, an advanced feature that allows you to show specific products or services that a potential customer has previously viewed on your website; and video remarketing, which allows you to show ads to people who have interacted with your videos or YouTube channel.
- With the help of remarketing lists (groups of users selected from among all visitors to your website/app), we are able to target adverts to specific audiences, e.g. users abandoning their shopping carts, visiting particular product categories or spending a specific period of time on your website.
Remarketing List for Search Ads (RLSA) is a type of targeting that you can use in campaigns targeted at Google search. What is it used for? In its basic function RLSA allows you to segment users, e.g. into those who have visited your website before and those who are visiting for the first time.
Precise creation of remarketing lists gives us the possibility to bring users back to the purchase path, e.g. - to re-engage potential customers from an abandoned shopping cart.
Thanks to RLSA we can also exclude users who have made a purchase and to whom we are sure they will not convert (purchase) again in the near future (e.g. products with annual subscription).
PLA or Product Listing Ads is a product campaign on the search network.
Product Listing Ads help promote your products by providing users with detailed information about what you sell (such as price, condition, size, etc.) even before they click on your ad.
Your ads (in the form of images) will appear on the right-hand side of search results or directly above all results.
Ads from PLA campaigns will be displayed to people who are searching for products similar to yours, increasing the chance of them buying them
A properly set up and optimised campaign will help you increase revenue in a short period of time and effectively sell selected products from your shop's offer.
A GSP or Gmail Sponsored Promotions campaign is a Gmail ad that displays at the top of the inbox. This type of targeting allows you to reach millions of users who use Gmail.
The main advantage of this type of campaign is the ability to precisely target and reach different groups of recipients using the non-intrusive form of advertising.
Users have the option to save your message (in the form of an advertisement) or forward it.
Depending on the chosen strategy, we can use GSP to build brand awareness, generate leads or sales.
Frequently asked questions about Google Ads
Who should use Google Ads?
How does Google Ads differ from SEO?
What tangible benefits will Google Ads give to an investor?
Why is this service better than another?
What tools do we use?