What should we do when we want to present our audience with a large set of data of varying degrees of complexity? How to do it in an understandable and accessible way? One of the helpful solutions is to create infographics. It is a graphic visualisation of information presented in an attractive and clear way - most often it contains a series of charts and icons combined with illustrations symbolising data. This type of data presentation is very popular due to the expanded possibilities of concept and creative form.
Another great advantage of infographics is that they are easy to read and do not require as much involvement and concentration as text. Internet users are overwhelmed by a mass of information, and they more often reach for materials which are given in an accessible way. Compared to text, infographics are 30 times more likely to be read. This type of graphic is very popular in social media, allowing you to reach a wider range of users.