SEO

SEO (abbreviation of Search Engine Optimisation) is nothing else than a comprehensive set of actions aimed at direct and indirect adaptation of a website to the current requirements set by search engines. Correct execution of this process is able to increase the visibility of the website and generate high-quality, constant organic traffic, which will eventually translate into conversions (realization of assumed business goals). On the other hand, improperly conducted optimisation may cause the opposite effect, i.e. the disappearance (de-indexing) of the website from search engine resources.

For many years there has been a division into three main aspects of SEO:

1. On Site SEO - optimization that can be performed on the site.
2. Off Site SEO - naturally increasing mentions of your brand, services/products and website.
3. Technical SEO - making work as easy as possible for robots indexing (scanning) the website.

A good starting point for starting cooperation in the area of SEO is a joint conversation thanks to which we will be able to learn about your most important business goals, what the unique and strong points of your service/product are, who you consider to be your competition and what resources you have at your disposal. The next step is to perform a full SEO audit, which will identify and structure the tasks to be completed taking into account the information gained from the conversation.