Shop Optimisation

Online shop optimisation

Shop optimisation is a very broad topic consisting of two main types of optimisation - improving the user experience and, as a result, persuading the user to make a purchase.

The second type of optimisation consists of all activities aimed at improving the visibility of our shop on the Internet. In a competitive environment such as the Internet, you want the customer searching for your product to be the first to see your shop, and not your competitors.

It is worth remembering that shop optimisation is a continuous process, there is always something to improve, nobody knows everything - you need to test new solutions (e.g. AB texts), besides, a website "lives" in an environment that is constantly changing and developing (the Internet). Browsers are constantly improved and offer new functionalities, algorithms, deciding on the ranking of pages, are constantly changing.