Marketing audit

A marketing audit is worth conducting if you want to objectively and independently assess current advertising activities in terms of their effectiveness, costs, efficiency. It is most recommended to those companies which do not see the effects of their advertising activities. Audit is also advisable when you observe a steady increase in costs or lack of growth / decline in online sales. It is also worth conducting such an audit when you take over the marketing function in a new company and need to get an independent picture and report on the activities conducted so far.

The scope of such an audit is usually determined individually, but most often it includes: 1) an analysis of advertising activities to date, results, costs, quality of effects and their scale; 2) an analysis of the communication used in advertising activities, both on banner ads, mailings and on the website; 3) an analysis of the website in terms of its timeliness and convergence with the latest trends (mobile friendly, consistency with Google/Bing algorithms, implemented solutions for conversion optimisation)

On the basis of this analysis, we will prepare an audit report in the form of a document that will illustrate the situation, the current state and will present recommendations for optimisation and improvement. We will suggest various improvements, dividing them into quick wins or low hanging fruits, as well as medium and long-term improvements. Our clients use such services most often when taking up a marketing position in a new company. Thanks to this they can count on an objective analysis of the actual state of marketing activities and better prepare themselves for future actions.

We do not combine marketing audit services and providing marketing activities into one. This allows us to remain objective in the real assessment of activities. We are business practitioners, thanks to which we approach audits mainly from the perspective of business benefits which an audit may bring to a brand.