Online shop optimization

Shop optimization is a very broad topic consisting of two main types of optimization - improving the user experience and, as a result, persuading the user to make a purchase.

The second type of optimization consists of all activities aimed at improving the visibility of our shop on the Internet. In a competitive environment such as the Internet, you want the customer searching for your product to be the first to see your shop, and not your competitors.

It is worth remembering that shop optimization is a continuous process, there is always something to improve, nobody knows everything - you need to test new solutions (e.g. AB texts), besides, a website "lives" in an environment that is constantly changing and developing (the Internet). Browsers are constantly improved and offer new functionalities, algorithms, deciding on the ranking of pages, are constantly changing.