About the project
The Tania Łazienka online shop is an e-commerce site that was founded in 2008.The shop's assortment also includes products related to the kitchen, furniture and tiles. The strengths of Tania Łazienka are collections (families) of products, thanks to which a room furnished with them maintains a solid and unified character.
What does the customer say?
The shop requires ongoing support in the area of SEO. We are experts in sanitary equipment and need external expertise to increase the turnover generated from organic traffic.
What did the client need?
The main goal was to increase revenue from organic channels while freezing development work and maintaining the existing e-commerce platform.
CHANGING THE VISIBILITY OF A BLOG POST BASED ON IF-IDF OPTIMISATION
CHANGE THE VISIBILITY OF BLOG CONTENT FROM THE START
WHAT RESULTS WERE ACHIEVED?
INCREASE IN THE NUMBER OF CLICKS YTY +43%
INCREASE IN YTA VISIBILITY +70%
INCREASE IN REVENUE YTY +48%*
After the analysis and taking into account the limitations, we started working on optimising and arranging the category pages. This allowed us to fight for TOP10 positions for revenue-generating keywords, as well as to appear in Google Graphics results. Another element on which we focused our attention was content marketing carried out by the blog on the website. The publication of texts on relevant topics allowed us to achieve several objectives, including increasing the overall visibility of the site, improving internal linking, reducing the content gap with the competition and appearing on relevant non product keywords for the shop. An important aspect of increasing the overall usability of the shop's menu was the creation and addition of a product collection based on presenting products that only meet the size criteria.
"We set Performance Labs very difficult task of increasing revenue while maintaining costs. Optimising the website and expanding the advice section allowed us to reach new customers, introducing them to brands such as Neve, Pureze, Vidre and Crome. The effect of Performance Labs' actions increased and stabilised sales of our products across all channels. With a pure heart, I can recommend Lukasz Ziętek and his whole team because they don't think in templates, they are constantly looking for new solutions and have a very good and transparent communication with the customer."Tania Łazienka
Bartosz Siejka, Operations Director of Tania Łazienka shop
Technologies and tools
For this project we use tools such as: Ahrefs, Screaming Frog, Google Search Console. Thanks to the data obtained, we are able to continuously monitor the condition of the website and the development of competition. The developed content for content marketing is supplemented by data from Surfer SEO and the method of calculating the weight of words (TD-IDF).GET IN TOUCH WITH US!